Privacy Policy
Effective Date: May 21, 2025
Juan Rivera Jr., MD – Rivera OBGYN
1. Introduction
At Rivera OBGYN, your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and interact with our services. We are committed to protecting your personal health information (PHI) and complying with applicable healthcare privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA).
2. Information We Collect
We may collect the following types of information when you visit our site, complete a form, or communicate with us:
a. Personal Information You Provide:
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Name, phone number, and email address (via contact forms, appointment requests, or assessments)
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Symptoms or health-related details (submitted voluntarily through our Women’s Health Assessment or contact forms)
b. Automatically Collected Information:
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IP address, browser type, pages visited, and other analytics data
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Cookies and tracking data via tools like Google Analytics
3. How We Use Your Information
We may use the information we collect to:
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Respond to inquiries or appointment requests
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Review your health assessment responses and provide personalized follow-up
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Improve our website and services
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Comply with legal and regulatory obligations
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Communicate with you through HIPAA-compliant messaging platforms such as Klara
4. Sharing of Information
We do not sell, trade, or rent your personal information. We may share your information only with:
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Authorized personnel for care coordination and administrative purposes
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HIPAA-compliant platforms (e.g., Klara, ModMed)
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Service providers who assist in site operation or analytics (e.g., Google Analytics)
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Legal authorities when required to comply with laws or protect rights
5. Third-Party Services
Our website may include links to external services such as:
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Google Maps
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Klara messaging widget
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Online payment or patient portal systems
These third-party platforms may have their own privacy policies. We encourage you to review them independently.
6. Use of Cookies
We may use cookies to:
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Analyze user behavior through Google Analytics
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Improve site functionality and performance
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Remember preferences or interactions
You can choose to disable cookies in your browser settings.
7. Data Security
We take your privacy seriously and implement reasonable administrative, technical, and physical safeguards to protect your information. All form submissions are encrypted, and we only partner with vendors who maintain HIPAA-compliant standards when handling health-related data.
8. Your Rights (HIPAA + General)
You have the right to:
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Request access to any health-related information you submit
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Request correction or deletion of your data
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Opt out of email communications at any time
To exercise your rights or submit a request, please contact us at:
📧 dr@riveraobgyn.com
📞 (619) 289-9331
9. For Patients in California (CCPA Notice)
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including:
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The right to know what personal information we collect
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The right to request deletion of your personal information
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The right to opt out of the sale of personal data (we do not sell personal data)
10. Children’s Privacy
This website is not intended for use by individuals under the age of 13. We do not knowingly collect information from children.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be reflected on this page with an updated effective date. We encourage you to review it regularly.
12. Contact Us
If you have questions about this policy or how your data is handled, please contact:
Rivera OBGYN
765 Medical Center Ct UNIT 201
Chula Vista, CA 91911
📧 dr@riveraobgyn.com
📞 (619) 289-9331
